Fahrenheit Advisors Rebrands to Smith + Howard Following Integration
Richmond-based management consulting firm Fahrenheit Advisors has officially begun operating under the Smith + Howard name. This rebranding marks the final phase of integration following Smith + Howard's acquisition of Fahrenheit in December 2024. The transition aims to combine Fahrenheit's regional expertise and personal client relationships with Smith + Howard's national scale and expanded service offerings. The move integrates Fahrenheit’s specialized services—including human capital consulting, executive search, and interim leadership—into the broader Smith + Howard platform of assurance, tax, and advisory. Leadership roles have also shifted; co-founder Keith Middleton will lead Smith + Howard's national advisory practice, while Rich Reinecke assumes the role of Growth Operating Partner to drive business expansion.
Topics: business advisory management consulting merger integration rebranding