Maher Masri Appointed Chief AI and Transformation Officer at PKF O'Connor Davies
PKF O'Connor Davies, a major national accounting, tax, and advisory firm, has appointed Maher Masri as Partner and Chief AI and Transformation Officer. In this new role, Masri will oversee the enterprise-wide adoption of artificial intelligence to modernize workflows, reimagine existing services, and develop new AI-driven client offerings. The strategic move is part of the firm's broader initiative to leverage technology to reach a revenue target of $1 billion. By integrating AI into both commercial and operational leadership, the firm aims to create new revenue streams and enhance service delivery through technological innovation.
Topics: AI adoption Business transformation Leadership change