On Holding Shares Decline Following Kylian Mbappé Sponsorship Controversy in China
Shares of On Holding AG (ONON) have faced downward pressure following a controversy involving French soccer star Kylian Mbappé in the Chinese market. After a video circulated online showing Mbappé responding to questions regarding sensitive political topics, several Chinese sponsors terminated their relationships with the athlete. As a brand partner, On Holding faces potential indirect exposure to this backlash within China. The situation highlights the geopolitical risks and brand volatility associated with high-profile celebrity endorsements in the Chinese consumer market.
Tickers: $ONON
Topics: brand reputation celebrity controversy sponsorship loss
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Part of the story Kylian Mbappé Loses Chinese Sponsors Following Controversial Remarks Regarding Mao Zedong (2 articles)