Instagram Tests 90-Minute Long-Form Video Feature to Compete with YouTube
Instagram is shifting its strategy by testing 'Features,' a new video upload capability that allows creators to share content up to 90 minutes long. This move marks a significant departure from the platform's recent heavy focus on short-form vertical video and represents an attempt to capture the lucrative long-form market currently dominated by YouTube. While Instagram has historically struggled to monetize creators through direct ad-revenue sharing, this pivot could allow Meta to implement more robust advertising models within longer videos. By integrating 'Clips as Reels' to link short content back to long-form uploads, Instagram aims to increase user retention and provide a comprehensive ecosystem for creators to earn from brands, fans, and potentially the platform itself.
Topics: Creator Economy Monetization Social Media Strategy Video Content
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Part of the story Instagram Introduces 'Features' Longform Widescreen Video Format (4 articles)