Instagram Tests Long-Form Video Feature to Compete with YouTube and TikTok
Meta Platforms (META) is testing a new long-form video feature on Instagram, allowing creators and podcasters to upload videos up to 90 minutes in length. This strategic move aims to expand the platform's footprint within the entertainment sector by catering to content formats traditionally dominated by YouTube and TikTok. The initiative represents an effort to diversify Instagram's content offerings beyond short-form Reels. By supporting longer durations, Meta seeks to capture more engagement from creators who produce deep-dive video content and podcasts, potentially increasing time spent on the platform and strengthening its competitive position in the digital video landscape.
Tickers: $META
Topics: Creator Economy Social Media Video Content
Read the full article at Seeking Alpha
Part of the story Instagram Introduces 'Features' Longform Widescreen Video Format (4 articles)