WHP Global and G-III Apparel Group Partner with I.T Group to Expand Marc Jacobs in Greater China
WHP Global and G-III Apparel Group (GIII) have entered into a strategic partnership with I.T Group to accelerate the growth of the Marc Jacobs brand within the Greater China market. This deal marks the first international licensing agreement following WHP Global and G-III's acquisition of the Marc Jacobs brand in September 2026. Under the terms of the transaction, I.T Group has acquired the existing Marc Jacobs operating business in Greater China and entered into a long-term licensing agreement. The expansion strategy will focus on increasing the brand's footprint through new standalone boutiques, shop-in-shop locations, digital commerce, and wholesale distribution channels. This move leverages I.T Group's extensive omnichannel retail network and local market expertise to scale Marc Jacobs across the region. For G-III Apparel Group and WHP Global, the partnership represents a key milestone in their global growth strategy for the brand following its recent acquisition.
Tickers: $GIII
Topics: Fashion Retail Licensing Agreement Market Entry Retail Expansion