Disney's Multiplatform Super Bowl Distribution Strategy Sparks Conflict with ABC Affiliates
Disney is facing significant pushback from its ABC affiliates due to a decision to distribute the upcoming Super Bowl across multiple platforms, including Disney+, ESPN2, NFL Network, and ESPNU. While Disney holds the broadcast rights through its 2021 NFL media deal, local station owners—including groups like Sinclair, Nexstar, and Tegna—fear the fragmentation of viewership will severely impact advertising revenue. Industry insiders suggest that spreading the game across various digital and cable outlets could reduce advertising revenue for broadcast stations by as much as 35% compared to previous years. This shift marks a departure from the traditional model of broadcast exclusivity, complicating the delicate relationship between networks and affiliates regarding reverse retransmission fees and local ad sales.
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Topics: Advertising revenue NFL media deals Streaming vs Broadcast Super Bowl broadcasting rights