PepsiCo Renews Taco Bell Partnership Through 2036 Amid KFC Switch to Coca-Cola
PepsiCo has secured a long-term contract renewal with Taco Bell, extending their beverage partnership through 2036. This announcement follows closely on the heels of Yum Brands' decision to switch KFC's U.S. beverage supplier to Coca-Cola, marking a significant shift in one of the industry's most historic relationships. The PepsiCo and Yum Brands connection dates back to 1997 when Pepsi owned the restaurant chains. While KFC is transitioning to Coke within the United States, PepsiCo will maintain its presence across Taco Bell’s global markets—including Canada, the UK, Ireland, and Thailand—and remains a key partner for KFC's international operations.
Topics: beverage supply contracts fast food industry market competition partnership renewal
Part of the story PepsiCo Loses KFC as Coca-Cola Gains Ground (3 articles)