FIFA Launches Tender for 2030 Men's World Cup U.S. Media Rights
FIFA has formally opened the bidding process for the United States media rights to the 2030 men's World Cup, with an option for partners to include the 2034 tournament. Bids are due by November 19, and FIFA expects interest from both traditional broadcasters and streaming giants such as Amazon, Netflix, Disney, and YouTube. Media executives estimate the rights could be valued between $1.5 billion and $2 billion. In a strategic shift, FIFA prefers to package English and Spanish-language rights together for a single partner to avoid previous coordination tensions between broadcasters. While the 2030 tournament (hosted in Spain, Portugal, and Morocco) presents time zone challenges for U.S. viewers compared to the 2026 event, FIFA officials believe this will not significantly diminish bidding interest. If a streamer wins, FIFA plans to mandate that certain matches remain available via free-to-air or sublicensed platforms.
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Topics: FIFA World Cup Media Rights Auction Sports Broadcasting Streaming Services
Part of the story FIFA Launches Tender for 2030 Men's World Cup U.S. Media Rights (2 articles)