Meta Reports Over 10 Million Users for Muse AI App with High-Value Shopping Activity
During Meta's third-quarter earnings call, CEO Mark Zuckerberg announced that the company's AI application, Muse, has surpassed 10 million users. A significant portion of these users are engaging in 'agentic shopping,' with over 25% of engaged shoppers making average purchases exceeding $200. This high-value commerce activity is facilitated through a partnership with Plaid to enable secure financial transactions. Zuckerberg indicated that Muse has achieved product-market fit, shifting Meta's focus toward scaling the user base and optimizing compute costs. While currently resource-intensive, Meta expects to improve cost efficiency by 10x over the next year. The company aims to monetize Muse through commerce commissions and premium subscriptions for power users, forecasting that it could eventually generate higher revenue per user than Meta's core social media platforms.
Tickers: $META
Topics: AI adoption E-commerce Monetization Strategy User Engagement
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Part of the story Meta Announces Muse AI Agent Adoption and Improved Reality Labs Financial Outlook (4 articles)