General Motors to Integrate In-House AI Assistant into OnStar Service
General Motors (GM) has announced a major technological overhaul of its OnStar subscription service, centered on the introduction of an in-house agentic AI assistant. The new AI features are scheduled to debut in the 2027 Cadillac Lyriq EV, with a rollout across other GM vehicle brands to follow. This initiative includes the launch of a unified OnStar mobile app in 2027, which will replace existing brand-specific apps for Buick, Cadillac, Chevrolet, and GMC. The transformation aims to shift OnStar from a traditional call-center model into a 'connected intelligence platform' capable of providing proactive support. Key features include voice control for vehicle functions like climate, interactive passenger experiences, and integrated camera technology that can automatically record safety events triggered by external stimuli. This move is part of GM's broader strategic goal to build a $25 billion subscription-based business by 2030.
Topics: Automotive Software Connected Car Technology Generative AI Subscription Services