National CineMedia Expands Cinema Advertising Network via New Exhibitor Partnerships
National CineMedia (NCMI) has announced a strategic expansion of its cinema advertising network. The company successfully onboarded two new exhibitor partners: The Cinemas by Blue Fox Entertainment and THE LOT. The addition of these exhibitors, particularly The Cinemas with its key locations, strengthens NCMI's reach within the cinema advertising sector. This move aims to increase the scale and geographic footprint of its advertising inventory available to brands.
Tickers: $NCMI
Topics: cinema advertising exhibitor partnerships network expansion