Salesforce to Acquire Braze for $5.66 Billion in Cash to Strengthen Marketing Vertical
Salesforce has agreed to acquire marketing technology platform Braze in an all-cash deal valued at approximately $5.66 billion, including debt. The acquisition aims to bolster Salesforce's marketing software capabilities by integrating Braze's real-time personalization features, particularly for mobile advertising and multi-channel campaigns. The decision to use cash rather than issuing new shares is a strategic shift intended to avoid shareholder dilution, addressing past criticisms regarding expensive acquisitions like Slack and Tableau. This move aligns with Salesforce's broader strategy of using its strong balance sheet to acquire AI-driven capabilities, following its recent takeover of the customer service platform Fin.
Topics: Enterprise Software M&A Marketing Technology Stock Market Reaction
Part of the story Klaviyo Stock Surges After Salesforce Acquires Braze (5 articles)