Frost Bank Expands Partnership with Houston Rockets and Debuts Agreement with Houston Comets
Frost Bank has announced a significant expansion of its relationship with the NBA's Houston Rockets and established a new partnership as the Official Bank of the Houston Comets. This move marks Frost's first venture into professional women's sports, aligning the bank with the growing cultural momentum of women's athletics. The multi-faceted agreement includes community-focused financial literacy initiatives, fan engagement series like 'Frost Fridays,' and presenting sponsorships for major tournament events such as the NBA Cup and WNBA Commissioner's Cup. Additionally, the partnership will introduce the Frost Legends Club to enhance game-day experiences at arena events.
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Topics: Banking Community Investment Sports Sponsorship Women's Sports