Braavo Capital Commits Over $60 Million to User Acquisition Cohort Financing Facilities
Braavo Capital has announced it has committed more than $60 million toward user acquisition (UA) cohort financing facilities this year. The platform provides non-dilutive capital specifically for monthly mobile app and game advertising spend, where repayment is tied directly to the revenue generated by each specific cohort rather than the company's overall balance sheet. Recent major commitments include $15 million each for the children's tutoring application Buddy.ai and the AI skincare app Lovi. These facilities allow companies to scale their marketing efforts without diluting equity, enabling them to reinvest capital into product development and team growth instead of advertising costs.
Topics: cohort financing mobile app funding non-dilutive financing user acquisition financing