Salesforce Agrees to Acquire Braze for $5.66 Billion
Braze (BRZE) surged over 51% in trading after Salesforce announced its agreement to acquire the customer engagement and personalized marketing software provider for $47.50 per share, or a total of $5.66 billion in cash. The deal is expected to close by October 2027 and marks another strategic acquisition as part of Salesforce's broader AI-focused expansion strategy. The S&P 500 rose slightly while the Nasdaq Composite edged down on the day. Braze, which went public in 2021 but has since fallen over 50% from its IPO price, now trades near 4% below Salesforce’s offering price per share. Investors are watching to see if this acquisition will pay off for Salesforce and whether any regulatory hurdles or competing bids emerge before the deal closes. Salesforce previously acquired AI customer service company Fin in June for $3.6 billion and has partnered with Anthropic, signaling a strong commitment to integrating artificial intelligence into its offerings.
Topics: AI marketing Braze customer engagement software Salesforce
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