Braze Announces Acquisition by Salesforce for $5.66 Billion
Shares of Braze (BRZE) surged over 50% on October 20, following the announcement that it has agreed to be acquired by Salesforce (CRM) in an all-cash deal valued at $5.66 billion. Under the terms of the agreement, Braze shareholders will receive $47.50 per share, a premium compared to its pre-announcement price around $45.35. The acquisition aligns with Salesforce's strategy to expand its ecosystem by integrating complementary platforms like Braze’s real-time marketing and AI tools into core offerings such as Data 360 and Customer 360. The deal is expected to close in fiscal year 2028, facing minimal regulatory hurdles due to the relatively small size of Braze compared to Salesforce. The news also sparked a rise in shares of Klaviyo (a competitor), with investors speculating on potential similar deals or undervaluation.
Topics: Mergers & Acquisitions Software Industry Stock Market Reaction
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Part of the story Klaviyo Stock Surges After Salesforce Acquires Braze (5 articles)