Salesforce to Acquire Braze for $5.66 Billion, Sending BRZE Stock Up Over 50%
Salesforce announced an agreement to acquire customer engagement platform Braze in a deal valued at approximately $5.66 billion. Under the terms of the transaction, Braze shareholders will receive $47.50 per share in cash. While Salesforce shares dipped slightly by about 1% following the announcement, Braze's stock surged more than 50% during premarket trading after closing at $30.04 on Monday. The deal is expected to close in fiscal year 2028 and requires shareholder and regulatory approvals. The acquisition aligns with Salesforce’s strategy of expanding its AI-driven customer engagement tools, following recent acquisitions like Fin for $3.6 billion earlier this year.
Topics: Mergers & Acquisitions Stock Market Reaction
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