Walmart Launches Joint Membership with Sam's Club for $120 Annually
Walmart has introduced a new joint membership program combining Walmart+ and Sam’s Club Plus at an annual cost of $120. This is nearly $100 cheaper than purchasing both memberships separately, though no monthly payment option exists. The combined offering includes benefits like free delivery from both chains, access to streaming services (Peacock or Paramount+), gas savings, and cashback on eligible purchases. The move reflects Walmart’s strategy of emphasizing convenience and value for consumers facing high prices in food and fuel. Standalone memberships will remain available at each store. The joint membership aims to complement the different shopping models—Walmart's everyday essentials with Sam's Club's bulk purchasing options—to better serve customers' needs while boosting higher-margin revenue from its growing membership business. The announcement follows Walmart’s recent earnings report, where it raised full-year guidance despite a stock dip due to sales expectations falling short of Wall Street forecasts. The company is also lowering prices in key categories and remains confident about its position amid economic uncertainty.
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Topics: convenience retailing membership programs Sam's Club Walmart