Apple Announces Product Launch Event for October 28, Expected to Include Touchscreen Laptop
Apple has announced a product launch event scheduled for October 28 in Los Angeles, with the theme described as 'Pro and tell.' Invitations suggest that high-end devices powered by Apple's homegrown chips will be unveiled. Analysts anticipate new Mac models, including potentially the company’s first touchscreen laptop. This marks the third major product unveiling since John Ternus took over from Tim Cook in September 2026. Apple has been updating its lineup with powerful custom silicon, most recently refreshing desktop and notebook products earlier this year. The iMac remains unchanged since October 2024. While Macs account for about 10% of Apple's revenue—still heavily iPhone-dependent—they are becoming a key part of the company’s AI strategy due to their advanced chip capabilities. Recently, Apple also partnered with Meta to integrate an open-weight AI model into high-end Mac Studios. The event is seen as significant in shaping Ternus' leadership style and product roadmap for Apple's hardware division.
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Topics: Apple CEO John Ternus Macs product launch
Part of the story Apple Teases Upcoming Product Launch Event (4 articles)