Walmart's Flipkart Enters India's Food Delivery Market with New Service
Flipkart, owned by Walmart and one of India's largest e-commerce platforms, is preparing to launch a food delivery service in Bengaluru. The company has expanded internal testing from hundreds to thousands of employees and deployed its own fleet through logistics arm Ekart. This new venture appears as a separate tab on Flipkart’s main app and sources restaurants via the government-backed ONDC network and direct partnerships. Flipkart is entering an intensely competitive market dominated by Zomato and Swiggy, which together serve up to 95 million paying customers annually. The food delivery segment in India is growing at around 18-20% per year but still accounts for just over 15% of the broader food services industry. Flipkart aims to leverage its existing e-commerce infrastructure and quick commerce operations as a foundation, offering restaurants lower commission rates compared to current platforms. This move follows previous failed attempts by Amazon, Google, and Uber in India’s food delivery space. Restaurants are hopeful that new entrants like Flipkart will reduce costs and break the duopoly of Zomato and Swiggy.
Topics: Flipkart food delivery market India e-commerce Swiggy Zomato