KFC to switch beverage supplier from PepsiCo to Coca-Cola for U.S. restaurants
KFC is transitioning its U.S. restaurant beverage supply from PepsiCo to Coca-Cola, marking the first such change in decades since Pepsi acquired KFC in 1986. The shift aims to attract diners who have moved away from KFC toward competitors like Chick-fil-A and Popeyes. According to KFC's U.S. President Catherine Tan-Gillespie, this move is part of a broader strategy for the 'Kentucky Fried Comeback,' offering new beverage options through Coca-Cola as a platform for innovation. Beverages have become increasingly important in fast-food marketing strategies, with chains like McDonald’s and Taco Bell expanding their drink menus. KFC has already tested new offerings at its Open House restaurant in Texas, including iced coffees and shakes. The transition to Coke beverages is expected to be completed by the end of Q1 2027.
Topics: brand strategy Coca-Cola fast food industry KFC PepsiCo
Part of the story PepsiCo Loses KFC as Coca-Cola Gains Ground (3 articles)