Apple Bans Nudify Apps from App Store in Updated Guidelines
Apple has updated its developer guidelines to prohibit apps using AI for offensive content, including nudification features. The company is targeting apps that disguise harmful capabilities during the review process and later reveal them after approval—a tactic known as bait-and-switch. Developers are now required to implement measures such as filtering objectionable material, enabling user reporting of offensive content, and allowing users to block abusive accounts. Apple also reinforced its stance against hidden or undocumented features in apps and reiterated a ban on promoting human trafficking or child exploitation. The company previously removed over 150,000 blocked apps last year and suspended 193,000 developer accounts due to fraud. These updates come after pressure from San Francisco officials who ordered the removal of nudify apps for profiting through store fees. The changes reflect Apple's broader effort to maintain App Store integrity amid growing concerns over AI-generated content misuse.
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Part of the story Apple Updates App Store Rules to Ban 'Nudify' AI Apps (2 articles)