Bluesky to Introduce Payments for Monetization Strategy
Bluesky, the decentralized social network, plans to introduce payments functionality in the coming months as part of its strategy to monetize without relying on advertising. CEO Toni Schneider and COO Rose Wang outlined these plans at TechCrunch Disrupt, emphasizing their goal to facilitate commerce and fundraising activities already happening organically among users. Schneider highlighted that Bluesky aims to make it easier for people to support each other financially within the network while ensuring compatibility across different apps on the decentralized ecosystem. The leadership team is aware of user concerns regarding changes post-leadership transition, but Schneider stressed accountability in maintaining a platform aligned with community expectations. Wang noted that advertising isn't the only viable business model and pointed out Bluesky’s Public Benefit Corporation (PBC) status as central to its mission-driven strategy. The company envisions disrupting traditional social media infrastructure by enabling direct value flow from users who create content, aiming for a more open internet where revenue is distributed fairly.
Topics: Bluesky decentralized social network monetization strategy payments