Apple Launches iPhone Duo at $1,999 as Its Most Expensive Foldable Device
Apple's new foldable iPhone, the iPhone Duo, launched with preorder inventory selling out quickly and delivery estimates extending into late January. Priced starting at $1,999 and reaching up to $3,199 for the top-tier model, it represents Apple’s most expensive device yet and introduces a new price segment above its Pro models. Analysts suggest that while foldables are not expected to become mass-market products soon—accounting for just over 2% of global smartphone units in 2026—they could generate significant revenue. IDC predicts the category will represent nearly 7% of industry revenue this year and grow further by 2030, highlighting Apple's opportunity to capture high-value customers. The iPhone Duo is seen as a status symbol that may drive trade-ups from existing iPhone users or attract Android switchers due to its premium positioning. Analysts believe the scarcity and aspirational appeal of the device will reinforce this perception during the holiday season.
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Topics: foldable_phone iPhone preorder_demand price_increase
Part of the story iPhone Duo Available for Preorder at $1,999 (6 articles)