Halloween Spending Expected to Drop as Economic Uncertainty Prompts Cutbacks
LendingTree's 2026 Halloween spending survey reveals that Americans are reducing their holiday expenditures due to economic uncertainty. Only 80% of consumers plan to make a Halloween-related purchase, down from 90% in the previous year, with average expected spending falling by 16% to $162 per person. Candy remains the most popular item for purchase at 48%, followed by costumes and decorations. Despite cutbacks, nearly one-quarter of celebrators anticipate taking on debt this Halloween, particularly among Gen Zers and parents of young children. While some groups expect higher spending—especially those with younger children—the majority are adopting cost-saving measures like setting budgets or buying fewer items. The survey highlights a broader trend of financial caution as consumers adjust to economic pressures. The findings reflect shifting consumer behavior in response to macroeconomic conditions, suggesting that Halloween may not be the peak shopping event it once was.
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