NTangible Develops Psychological Assessment to Predict Athlete Performance Under Pressure
NTangible has developed a psychological assessment called Clutch Factor that aims to predict an athlete's performance under pressure. The tool, created by CEO Dan Connerty and psychologist Dr. Ed Levine, uses neurolinguistic scoring based on responses to ambiguous scenarios similar to the Thematic Apperception Test. Scores range from 0 to 1000, with athletes above a score of 750 said to be twice as likely to commit to Division I schools. The assessment has potential applications in recruiting, NIL (Name, Image, Likelihood) deals, and scholarship decisions within collegiate sports. However, the system may face challenges if athletes attempt to game their responses for higher scores. Connerty also envisions expanding this technology into corporate settings with an additional tool called NTerpret. NTangible is currently competing in TechCrunch Disrupt's Startup Battlefield competition among top 20 companies vying for a grand prize, and plans to elaborate on its business strategy during the event.
Topics: athlete recruitment cognitive science psychological assessment sports technology