Survey Reveals Companies Are Becoming More Selective About Disaster Aid Support
A new survey reveals that a growing number of corporations are becoming more selective and strategic in their approach to supporting disaster relief efforts. According to the report by The Conference Board, Charities Aid Foundation America (CAF America), and Global Impact, nearly half (42%) of surveyed companies say they're being more deliberate about which crises they support philanthropically. Corporate proximity—such as ties with employees or operations in affected areas—is a key factor influencing these decisions over humanitarian need alone. The survey also highlights that 67% prioritize employee presence in disaster zones, while only 33% consider the scale of human suffering when deciding where to allocate resources. Additionally, shifts in funding environments are affecting corporate philanthropy, with one-third reporting moderate or significant impacts. Companies are increasingly formalizing their strategies and decision-making processes for disaster response. The report is based on a survey of 105 senior executives from primarily U.S.-based corporations, many with annual revenues exceeding $30 billion.
