Arizona Regional MLS Brokers Gain Access to Google Listings Program via HouseCanary
HouseCanary has entered into an agreement with Arizona Regional MLS (ARMLS) under the Google Listings Program, allowing active listings from opted-in brokerages in ARMLS markets to appear at the top of Google search results. This partnership enables participating brokers and agents to gain increased visibility for their real estate listings without any cost or lead charges involved. The program is part of HouseCanary's broader initiative launched in early 2026, which aims to expand nationwide by placing MLS data directly into consumers' hands during home searches on mobile devices. ARMLS joins several other major MLS networks already participating in the Google Listings Program, enhancing its reach and impact across key real estate markets. HouseCanary's CEO emphasized that this initiative aligns with their goal of maximizing exposure for listings while ensuring transparency by displaying agent names, brokerage details, and contact options alongside property information. The program is designed to benefit both consumers seeking homes in Arizona and the professionals representing those properties.
Topics: ARMLS Google Listings Program HouseCanary MLS