Travel + Leisure and Wyndham Expand Partnership for Traditional Hotels Under Sports Illustrated Resorts Brand
Travel + Leisure Co. (TNL) and Wyndham Hotels & Resorts Inc. (WH) have expanded their partnership to develop traditional hotels under the Sports Illustrated Resorts brand, which has previously focused on vacation ownership and residences. The move aims to grow the brand beyond its current offerings by leveraging Wyndham’s expertise in hotel operations and Travel + Leisure's media and lifestyle assets. This collaboration is expected to enhance the visibility and appeal of the Sports Illustrated Resorts portfolio across a broader range of travelers. This partnership reflects an industry trend toward diversifying resort brands into traditional hospitality segments, potentially increasing revenue streams and market reach.
Topics: Hotels Partnership Travel