Coca-Cola Introduces Prebiotic Fiber to Zero Sugar Beverages
Coca-Cola is enhancing its lineup of healthier beverages by adding 6 grams of prebiotic fiber to new versions of Coca-Cola Zero Sugar, Sprite Zero Sugar, and Fresca. These updates are part of the company's broader strategy to compete in the better-for-you soda market against emerging brands like Poppi and Olipop. The move reflects growing consumer demand for functional beverages that offer health benefits beyond basic hydration or flavor. By incorporating prebiotic fiber into its zero-sugar drinks, Coca-Cola aims to appeal to a segment of consumers seeking digestive wellness without added sugars.
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Topics: Coca-Cola healthier beverages prebiotic fiber product development