Amazon's Prime Big Deal Days Sales Rise by 8.5%
U.S. online shoppers spent $9.86 billion during Amazon’s (AMZN) Prime Big Deal Days on October 6–7, marking an 8.5% increase compared to the previous year when sales totaled $9.09 billion. This growth follows a similar trend from last year's event, which itself saw a 7.3% rise in revenue over its prior iteration. Adobe’s report highlights continued strong consumer demand for online shopping during early holiday promotions. The results suggest that Amazon is successfully capturing shopper attention ahead of the traditional Black Friday and Cyber Monday events, potentially shifting retail momentum earlier into October.
Tickers: $AMZN
Topics: Amazon Prime Day e-commerce retail sales