Vurt Expands Vertical Video Viewing to Smart TVs
Vurt, a startup in the microdrama streaming space, has launched dedicated apps for Apple TV and Android TV as part of its strategy to shift vertical video consumption from mobile devices to larger screens. Since launching these apps in March 2026, Vurt's user base has grown significantly—from 10,000 to over 675,000 users—offering access to more than 3,500 episodes across 100+ shows. Unlike competitors like DramaBox and ReelShort that rely heavily on AI-generated content, Vurt focuses on human-produced microdramas. The platform monetizes through ad partnerships rather than subscription fees or in-app purchases, allowing free access to its library of content. Vurt also emphasizes fair revenue sharing with creators via a 50/50 split and rapid approval processes for new submissions. The company's expansion into smart TVs is driven by user demand and the belief that large-screen devices can offer superior video quality (including HD and 4K) as well as enhanced audio experiences. This move comes amid broader industry trends, with platforms like Instagram also experimenting with TV app integrations to expand their reach beyond mobile-only formats.
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