Tesla Renames 'Full Self-Driving' System for European Market
Tesla has changed the branding of its Full Self-Driving (FSD) system to 'Assisted Driving' in Europe following pushback from German regulators, who deemed the original name misleading. The company continues using the FSD label in the U.S., where it charges $99 per month for access. In a recent earnings update, Tesla reported 1.48 million active FSD subscriptions but did not specify how many were through free trials or incentives. German regulators emphasized that the system is an assistance tool requiring constant driver attention and does not fully automate driving tasks like accelerating, braking, and steering. The rebranding comes as Tesla seeks regulatory approvals across Europe amid rising EV sales due to high fuel costs linked to geopolitical tensions in Iran. In parallel, U.S. authorities are investigating whether FSD poses safety risks under certain visibility conditions. Tesla has also faced legal challenges over its marketing of Autopilot and FSD systems, with a California court ruling it engaged in deceptive advertising last year. The company is contesting the decision through ongoing litigation.
Tickers: $TSLA
Topics: autonomous driving regulation Tesla FSD