Meta Bans TikTok Ads Across Its Platforms
Meta has banned advertisements from TikTok's parent company, ByteDance, across several countries including the United States. The decision was made as part of an ongoing rivalry between major social media platforms and took effect on October 9, 2026. Meta spokesperson Christopher Sgro stated that declining promotional services for a competitor is standard business practice. The ban includes both direct ads from ByteDance and third-party advertisements linking to TikTok's platform. This move follows months after Meta reached a $17 billion child safety settlement and has since pushed other platforms like TikTok and YouTube to adopt similar safeguards, which TikTok reportedly refused to implement in an ad campaign. TikTok is currently controlled by a U.S.-based joint venture, but ByteDance remains a major shareholder. The advertising restrictions will also apply in Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.
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Topics: ads policy ByteDance Meta social media rivalry TikTok