Rokt Participates in Advertising Week New York with Executives from Major Companies
Rokt participated in eight panel discussions at Advertising Week New York (AWNY) on October 5–7, 2026. The sessions focused on leadership, commerce media, and the role of AI in shaping customer interactions across industries such as retail, finance, travel, and media. Rokt executives joined leaders from companies like Fanatics, Lowe's, Mastercard, American Airlines, Block (parent company of Afterpay), e.l.f. Beauty, and FOX One to discuss strategies for growing revenue through personalized experiences. One notable session featured NHL Hall of Famer Wayne Gretzky alongside Tucker Kain of Fanatics and Jon Humphrey of Rokt on the Great Minds Stage. The discussions emphasized how AI can enhance relevance in customer engagement while maintaining trust. Additional panels explored topics like building commerce media ecosystems, measuring attention value, agentic marketing powered by AI, and leadership insights from industry veterans. Rokt's participation highlighted its role as a leader in using machine learning to improve e-commerce experiences for customers.
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