Greenberg Traurig Attorneys Share Insights on Branded Residences at IHIF Asia
Global law firm Greenberg Traurig participated in the International Hospitality Investment Forum (IHIF) Asia 2026, held in Hong Kong from September 16 to 18. The event focused on branded residences—a rapidly growing sector within hospitality—where attorneys presented a workshop titled 'Structuring, Launching and Operating Branded Residences in Asia Pacific: Understanding the Legal Pitfalls and Avoiding Them.' Topics included project structuring, governance, brand protection, sales practices, operational obligations, and risk management. The firm also moderated a fireside chat with executives from IHG Hotels & Resorts and Banyan Tree on evolving contractual frameworks for branded residences. Greenberg Traurig's participation highlighted its cross-border legal expertise in real estate and hospitality across Asia and the Middle East. Joel H. Rothstein, chair of the firm’s Asia Real Estate Practice, emphasized growing global demand for branded residential projects and the need for multidisciplinary collaboration to support clients effectively. IHIF Asia is a leading conference that brings together industry leaders from around the region to discuss investment trends in hospitality real estate.
Topics: Branded Residences Hospitality Sector Legal Industry