Gen Z Becomes Largest Spenders on Fine Art According to Survey
According to a survey by Arts Economics for Art Basel and UBS, Gen Z has become the largest spenders in the fine art market. In 2025 and early 2026, their spending exceeded that of all other generations combined, with average expenditures reaching $347,460 per person—more than double the overall high-net-worth collector average. Gen Z also dominated purchases for artworks priced above $1 million in 2026 and led in spending on collectibles like sports memorabilia, wine, whisky, luxury sneakers, jewelry, and gems. The survey included over 3,100 active art collectors with assets exceeding $1 million. UBS noted that Gen Z's growing influence is reshaping the market’s dynamics. The shift reflects broader demographic changes in wealth distribution and collecting behavior, including a rise in female participation across various mediums of art.
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Topics: art market trends fine art spending Gen Z high-net-worth individuals