reThought Flood partners with Vertafore to expand private flood insurance distribution
reThought Flood has selected Vertafore's PL Rating platform to enhance the availability of its private flood insurance products through independent agencies. By leveraging PL Rating, reThought Flood aims to connect more easily with agents who already use Vertafore technology for personal lines coverage. This partnership is expected to streamline distribution and improve access to flood insurance as risk assessments evolve due to updated FEMA maps. PL Rating has facilitated over 6.8 million flood transactions in the past year alone, demonstrating its significant role within the industry. The integration supports reThought Flood's growth strategy by reducing friction between product availability and placement with agencies. Vertafore emphasizes that this collaboration reinforces their position as a leader in insurance distribution technology. The partnership aligns with broader efforts to make flood coverage more accessible amid increasing awareness of flood risk for residential properties.
Topics: distribution technology flood insurance insurance MGA growth