Ryan Serhant Launches AI-Powered Social Media Channel with HeyGen
Real estate entrepreneur Ryan Serhant has partnered with avatar technology company HeyGen to launch @HeySerhant, a new social media channel powered by an AI-generated version of his likeness and voice. The initiative aims to publish daily content for the next 12 months, covering topics such as real estate insights, leadership advice, and market perspectives. This move allows Serhant to scale his presence without being physically present in front of a camera every day. The channel is designed to complement Serhant's existing efforts by providing consistent, high-quality content that aligns with the brand’s mission of using organic distribution for business growth. HeyGen's technology enables the creation of realistic avatars capable of maintaining visual and vocal consistency across multiple posts. The partnership highlights a growing trend in leveraging AI tools to expand digital reach while optimizing time management. HeySerhant will focus on making Serhant's expertise accessible daily, not just for real estate agents but also entrepreneurs more broadly. This initiative is part of SERHANT’s broader strategy to turn content into community and commerce at a local level.
