Amazon Launches New Alexa Tablets Rivaling iPad
Amazon is introducing a new line of tablets called Alexa Tablets, marking a significant departure from its previous Fire tablet lineup. These devices are designed to integrate deeply with Amazon's Alexa Plus and offer an enhanced computing experience. The most notable feature is that they run full Android with Google Play support, which was deemed essential by Panos Panay, SVP at Amazon in charge of hardware and Alexa. The new tablets come in three models: the 8.7-inch Tablet 8 starting at $229.99, the 11-inch Tablet 11 priced from $329.99, and the flagship 12.5-inch Alexa Tablet 12 Pro beginning at $499. The latter is highlighted for its high-quality display with a 120Hz refresh rate and up to 500 nits of brightness. Amazon has also developed a unique Nanomatte screen technology in partnership with Corning, aiming to reduce glare while maintaining contrast. The tablets are set to launch on October 14th and represent Amazon's push into the premium tablet market, directly competing with Apple’s iPad lineup.
