Teenage Engineering CEO Announces Plans to Discontinue Synthesizer Production
Teenage Engineering's founder and CEO, Jesper Kouthoofd, has revealed plans to stop producing synthesizers as part of a company reorganization. This includes the iconic OP-1 model that helped establish Teenage Engineering in the market since its launch in 2011. Despite being known for music gear like synths and audio equipment such as the OP-XY, EP-133, and TP-7, Kouthoofd stated his belief that "the products aren't the business" anymore. He emphasized a broader vision where Teenage Engineering can expand beyond its current product lines. The company is also recognized for design collaborations with brands like Ikea, Nothing, and Playdate. However, it remains unclear how this shift will affect their existing customer base or future projects.
Topics: company strategy product discontinuation synthesizers