Lululemon Appoints Former Athleta CEO Maggie Gauger as Chief Product Officer
Lululemon announced that Maggie Gauger, former CEO of Gap-owned activewear brand Athleta, has joined the company in a newly created role as chief product officer. The appointment follows Lululemon's recent leadership changes and comes just one month after Heidi O'Neill became CEO. Gauger previously led Athleta since 2023 when she was appointed from Nike. Gap confirmed that Gauger is leaving her position at Athleta, with Erika Everett stepping in as interim leader while the brand repositions for growth. Lululemon also announced several other leadership changes, including Joseph Godsey becoming chief operating officer and Nikki Neuburger and Ted Dagnese departing to pursue new opportunities. Lululemon emphasized that these moves aim to strengthen its product innovation strategy under O'Neill's leadership following a challenging period marked by declining sales and internal conflict.
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