Best Buy Ads partners with LG for TV advertising expansion
Best Buy (BBY) is expanding its digital ad network through a partnership with LG Ad Solutions to offer advertisers access to LG’s connected-TV inventory in the U.S., including its Home Screen. This collaboration marks Best Buy's first move beyond its own retail properties into third-party platforms, aiming to broaden advertiser reach and enhance consumer engagement. The deal is part of Best Buy Ads' strategy to grow as a digital advertising platform by leveraging new channels for ad placements. LG’s connected TV inventory provides an additional avenue for brands to target consumers during their streaming experiences, potentially increasing the effectiveness of targeted marketing campaigns in the retail sector.
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Topics: Connected TV Advertising Partnership Retail Expansion