SKDK Launches Payer Negotiation Practice to Support Health Systems in Insurance Contract Disputes
SKDK, a leading public affairs and strategic communications firm, has launched a new Payer Negotiation Practice aimed at helping health systems navigate increasingly contentious negotiations with insurers. The initiative responds to growing challenges as payers push for lower reimbursement rates that often fail to cover the cost of care. SKDK's practice combines its expertise in healthcare communications, media strategy, public affairs, and research to support clients during high-stakes contract discussions. A HarrisX poll conducted alongside SKDK reveals significant patient concerns about coverage issues: nearly 80% say it is very or extremely important that their preferred doctors and hospitals remain in-network. Additionally, almost half of Americans have experienced a network-related problem with insurers within the past three years. These findings highlight how disputes over reimbursement rates can directly impact patients' access to care. Health systems are facing financial strain due to declining federal Medicaid and Medicare payments and rising numbers of uninsured patients. SKDK's new practice aims to help clients manage these challenges through strategic communications, media engagement, and public affairs planning beyond the negotiation table.
Topics: health insurance patient access payer negotiations public affairs