IHG Owners Association Launches Owner Confidence Index to Track U.S. Hotel Ownership Market Sentiment
The IHG Owners Association has launched the Owner Confidence Index (OCI), a quarterly measure of hotel owner sentiment in the United States, designed to provide forward-looking insights into revenue expectations, profitability, and new development activity. The index leverages data from thousands of global hotel owners across multiple brands including Hilton, Marriott, Choice Hotels, and Wyndham. Unlike traditional industry metrics that reflect past performance, OCI aims to capture future trends by gauging owner sentiment directly. The first survey in September 2026 revealed a confidence score of 45.2—below the neutral threshold of 50—with owners expressing concerns over rising costs and economic uncertainty despite CoStar's positive forecasts for RevPAR and GOPPAR growth. Written feedback highlighted issues such as softer demand, inflationary pressures on operating expenses, and fuel price increases. The OCI will be published quarterly to track shifts in owner sentiment alongside market data from CoStar, offering a valuable tool for industry forecasting and advocacy.
Topics: GOPPAR hotel industry market confidence owner sentiment RevPAR