Beryt Nisenson Appointed President and CEO of Authentica Media
Authentica Media, a video storytelling agency serving the life sciences industry, has promoted Beryt Nisenson to president and chief executive officer. Nisenson will continue in her role as Supervising Producer while Robin Lewin remains founder and COO. With over 12 years at Authentica, Nisenson played a key role in steering the agency's focus on health and life sciences storytelling. Founded in 1995, Authentica has shifted its client base to exclusively serve medtech, pharmaceuticals, biotech, and other healthcare innovators over the past decade. The company aims to help patients access 150 medical innovations through authentic storytelling by 2034; it currently supports 114 distinct therapies. Nisenson emphasized that every video or testimonial created contributes toward this mission of improving patient access to life-changing treatments, highlighting her commitment and the team's shared passion for impactful healthcare communication.
