Jaguar Launches New Electric Vehicle Amid Controversial Rebranding
Jaguar has launched its new all-electric Type 01 model, two years after a controversial rebrand sparked backlash on social media. The vehicle is positioned as the most technically advanced and powerful Jaguar ever built, with features including up to 450 miles of range and acceleration from 0-62 mph in just 3.2 seconds. The Type 01 starts at around $130,500 in the U.S., significantly higher than previous models. This launch comes as luxury carmakers like Ferrari and Bentley also introduce electric vehicles to gauge wealthy buyers' interest amid competition from cheaper Chinese brands. The event took place on October 6, 2026, in New York City. The timing of the release follows Jaguar Land Rover's recovery from a cyberattack that halted production last year and comes one month after it announced plans to cut 4,000 jobs as part of cost-cutting measures.
