Amazon Prime Video Secures Global Rights for the Emmy Awards Starting in 2027
Under a six-year agreement with the Television Academy, Amazon’s Prime Video will become the new global home of the Emmy Awards beginning in 2027. The Wall Street Journal reported that this deal grants Prime Video exclusive rights to broadcast the ceremony worldwide. This marks a significant shift for one of television's most prestigious events and expands Amazon’s presence in major live entertainment broadcasting. The move is expected to bolster Amazon’s streaming platform by attracting high-profile content viewers globally, potentially increasing subscriber engagement and retention. The Television Academy previously held deals with other networks like CBS but has now opted for a digital-first approach through Prime Video.
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