Bluesky Applies for .bsky Domain Extension as Part of Open Web Vision
Bluesky, a social media platform co-founded by Twitter's former head of product, has applied to create the '.bsky' domain extension. If approved by ICANN, users could eventually replace their current handles—like @sarahp.bsky.social—with shorter versions such as 'sarahp.bsky'. This move aims to give users more control over their online identities and allow Bluesky to expand user profiles into personalized web pages. The application is part of a broader vision for an open, decentralized internet. The process could take 18–24 months after ICANN publishes the applications on October 7, 2026. Notably, Bluesky has stated it does not plan to monetize or sell these domains, despite their potential as a revenue stream. This decision aligns with Bluesky’s mission of user ownership over online presence rather than platform control. The company emphasizes that domain names are essential for an open web and should remain accessible without commercial barriers.
Topics: Apps Bluesky Social Media